Branding Case Study

A family-owned landscaping company approached me intending to refresh their brand while retaining the name Total Landscaping. They wanted a more modern, polished identity that would help them stand out in a competitive market. During our discussions, we explored incorporating a vibrant accent color, ultimately choosing a bright pink inspired by the colorful flowers that are a signature part of the landscapes they create.

My objective was to develop a brand that felt both bold and approachable while maintaining the sophistication needed to appeal to their higher-end clientele. The result was a fresh visual identity that reflects the company's personality, expertise, and commitment to quality.

The new logo and color palette were enthusiastically received, and the project expanded to include supporting brand materials such as vehicle wraps, hats, and T-shirts. These elements helped create a cohesive brand presence that the company can continue to build on for years to come.